How to advertise RSPS

How to advertise RSPS

Finally, you have finished the development of your very own RuneScape private server! Congratulations! After that festive launch of your unique server it is just a matter of waiting for all those visitors to start playing your RSPS, right? After a week of waiting and boredom you’ve decided to take a closer look at your server and its statstics. The result? There’s not even a handful of visitors on your RuneScape server. Your question follows; where are the players and why are they not playing the server? The server is so good, why isn’t the server stuffed with players yet?

In this article we’ll be answering the questions in the above case.

Players do not come naturally

You must know that RSPS players do not come naturally. Having the newest RS items, coolest PK’ing RSPS or the world’s most beautiful website does not guarantee players on you RuneScape private server. You’ll need to spend time, effort and eventually money (depending on your goal) into your promotion campaign. This is not a matter of hours, but weeks or months.

In short: you’ll need perseverance!

A website is a must-have!

Back in 2007 many RuneScape private servers did not have their own website. The RuneScape private servers top list and a thread on the forum was the home of almost every RSPS… but things have changed. Designing a properly looking and structured website is a must-have for each RuneScape private server. Your website must meet the following requirements:

  • KISS, also known as the ‘Keep it simple, stupid’-principle. Keep the layout clean, easy on the eye and cosistent.
  • Don’t add any annoying animations, effects or sounds.
  • Don’t overload your visitor with too much text.
  • Pictures are worth a thousands words. Use screenshots to show-off your server. Don’t forget to resize and compress screenshots to assure that the images load fast on all internet speeds!
  • A short promotion video is welcome.
  • A notable ‘call-to-action’ button is a must. Buttons like “Play now!”, “Play for free” and “Register a free account” work very well.

If you’re somewhat more into website development, you really should look into landing pages for your RSPS. A landing page is a single web page that only new first-time visitors will see. This has been one of the keys to success for the currect major servers. Yours should be next.

Free advertising for your Runescape server


Forget paid advertising, you should first focus on free advertising! Even when you have a large budget to spend. Paid advertising does not work well for brand new or almost empty RuneScape private servers. Those who click on expensive paid advertisement banners expect a successful server, not a brand new RS private server. So post your server for free in our RuneScape server list

Submit your RSPS to toplists

You should submit your RSPS to at least three different RS toplists, submitting your RSPS to our toplist is the best start. RuneLocus was the very first toplist for RSPS, and is still the main toplist for RuneScape private servers, also YourGamingDude have RSPS server list and you can share your server with us!

Many of the other toplists have a so-called “nofollow” attribute enabled, but YourGamingDude and RuneLocus does not. This means Google’s crawlers will even catch up your website within hours and list it because they consider these websites as a high quality referrer.

Create an advertisement thread on forums

There’s plenty of forums to create an advertisement thread at, take RuneLocus RSPS advertising area as example. Create a thread (just one, don’t spam!) and add the most attractive information to it. A short introduction about your server, a bunch of screenshots and a screenshot. Very important is to use hyperlinks. Make sure all links to your website are clickable, and words like “play” are also clickable when you’re saying “Come and play for free”.

Design signatures that promote your server

You should design a few nice looking signatures that your proud players will happily use and place on their profiles on RuneScape private server related forums. Or atleast make nice screenshots. If you don't have one or don't know how you can search people who do this in our RSPS services!

Paid advertising for your RuneScape private server

There are plenty of paid advertising options for your RSPS. We advise you to only start using these methods if you already have a stable base of players though. Those who click on paid advertisements usually expect a large or atleast medium and active RS private server.

Advertisement banners at other RSPS resources

Our fellow RSPS resources also offer paid advertisement banners on their website, but not all of them guarantee you traffic. Moparscape appears to be the best place to get a banner at, after ours. Moparscape banners usually get the same amount of traffic that a highly ranked server (free!) on our toplist does, that’ll help you. Advertising at Rune-Server however, does not seem to work well. The banners are placed on locations that most people will not even bother looking at.

Gold membership at all-round toplists

There are a few ‘all-round’ toplists. These toplists are noticeable by the fact that they advertise multiple kind of gaming websites, not just RuneScape related websites. Most of these toplists support ‘gold membership’. This will make your server stand out a little more. Usually these memberships are worth the money.

Google Adwords

For the more advanced users, Google Adwords is a great way to advertise your RS private server. Your website will be displayed on Google’s search results and websites that uses Google Adsense (‘Ads by Google’… you can’t miss them!). You can target specific keywords and websites, and will only pay per click. Seeing as many RuneScape private servers use Google Adsense to generate some money, you can target their websites and display your advertisement on their website. Cheap advertising on your competitor’s website, wonderful isn’t it?


Posted By: Your Gaming Dude

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